As the British winter sets in, some people look forward to escaping the cold by jetting off to sunny destinations. But instead of fleeing the season, why not embrace it?

The colder season offers a chance to experience adventure, scenic beauty and wellness opportunities that are just as invigorating as a summer escape. 

Here’s why you should choose a snow-covered destination for your next break: 

Adventure and fun

The coldest time of year provides a chance to engage in exhilarating activities that are only available during a short time each year. Skiing, snowboarding, ice skating and snowshoeing are just a few examples of the outdoor sports that make winter holidays a thrilling experience. And they can be enjoyed by people of all ages and skill levels.

If you’re seeking a more unconventional adventure, locations like Finland, Norway and Iceland offer husky-sledding, ice fishing and even the chance to see the Northern Lights, providing unforgettable experiences under the starry skies. 

Scenic beauty

Many European destinations transform into enchanting winter wonderlands during the colder months. The Alps, particularly in France and Switzerland, are home to some of the most picturesque snow-draped towns and villages, where traditional architecture and holiday decorations create a magical atmosphere.

Health and wellness

Winter breaks are not just about adrenaline-fuelled adventure, they can also be a time for relaxation and rejuvenation. The colder months offer an ideal environment to focus on health and wellness, particularly in spa and thermal resort towns across Europe. 

Destinations such as Austria’s Bad Gastein and Italy’s Bormio offer thermal baths with mineral-rich waters that are renowned for their health benefits. 

What’s more, the combination of fresh mountain air and moderate exercise, such as skiing or hiking, can also help reduce stress levels and improve mental well-being. Coupled with spa treatments and relaxation in cosy chalets or log cabins, it can become a perfect wellness retreat.

Top ski holiday locations

If you’re thinking about hitting the slopes, Europe is the ideal location for skiing holidays for beginners as well as those who are more advanced:

  • Chamonix, France – A legendary location for skiing and snowboarding, offering a wide range of slopes for all abilities.
  • Zermatt, Switzerland – Known for its stunning views of the Matterhorn and well-maintained pistes, Zermatt is a favourite for luxury winter breaks.
  • Val d’Isère, France – A popular spot with British tourists, offering excellent après-ski, vibrant nightlife and world-class skiing facilities.
  • St. Anton, Austria – Famous for its challenging terrain and lively après-ski scene, St. Anton is a must-visit for thrill-seekers.
  • Cairngorms, Scotland – For those who want to stay closer to home, the Cairngorms offer winter sports and beautiful snow-covered landscapes.

Wherever you choose to take your adventure, you might just find that your winter holiday becomes an annual tradition. 


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